Case study - Thomson TUI

Thomson retail uses aroma as an integral part of delivering our customer proposition "the holiday begins here". The Thomson coconut aroma plays and important part in evoking thoughts of holidays, 'transporting' customers to tropical places and making them relax and smile.

Thomson

Customer feedback has also been extremely positive: "it is like walking into a holiday". Overall our aroma machines are very cost effective for the impact they have both on the environment and their ability to influence purchase decisions.

We are pleased to work in partnership with Dale Air who provide a professional service.

Douglas Glenwright
Thomson, TUI UK

For further information, please visit: www.thomson.co.uk

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