Case study - JORVIK Viking Centre

One of the great appeals of JORVIK Viking Centre is the use of all the senses in the visitor's experience. Our visitors have the opportunity to see, hear, touch and even smell the Vikings.

The JORVIK Viking Centre

The use of aroma has been integral to the JORVIK experience since it opened twenty years ago. Our relationship with Dale Air, from the beginning, has made the smell experience at JORVIK one of the most
unique memories for the JORVIK visitor.

Their quality of service and standard of product has been an essential part of our success. Our continued relationship with Dale Air has firmly established the use of aroma in our attraction and the development of new products for our retail.

For further information, please visit: www.jorvik-viking-centre.co.uk

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